Cost Plus World Market
Direct Mailer
A Taste of home
On our YouTube channel we’ll have cooks with immigrant backgrounds prepare authentic cultural dishes using World Market products. Not only will they share recipes, they’ll also share the techniques and family stories that make the dish special.
in store Product
To go with the YouTube series, we’ll release baskets filled with items used in the recipes along with a few of the chefs’ favorite treats from their homelands. The recipes themselves will be included in a booklet in the basket and link to the YouTube videos.
Copywriter: Yours Truly
Art Director: Sabatani Shetu