Edible Arrangements

During the nine months I was the lead writer at Edible, I did everything from creating the brand identity for new product lines to developing partnership campaigns and more.

NINTENDO: BRAND COLLABORATION

Nintendo partnered with us to develop delicious Mario Kart-themed treats and promotional assets.

Mother’s Day: Digital VideoS

As a bonus, we highlighted our new card line in addition to the requested Mother’s Day items.

Plush UNICORN: PRODUCT DEVELOPMENT

When ordering an arrangement, stuffed animals are often a part of bundles and are always available as add-ons. As part of their focus on creating magical moments and growing the plush line, Edible released a rainbow unicorn.
It was my job to create a story around the new plushie. In doing so, a whole character and mythology was born.

EDIBLE BAKESHOP: New PRODUCT Line ROLLOUT

This year, Edible began to sell bouquets as well as baked goods. I spearheaded both product launches. Below are some examples of the Edible Bakeshop tone and rollout.

Holiday: Collateral

Below are examples of different assets from the many holidays Edible celebrates (and then some.) From partnerships with Leslie Odom, Jr. and the Food Network to local sales marketing materials, it’s all here.